You say the creative process is always egoless. Please explain.
Remember, the creative process relates to how things are made. Let us not confuse how things are made with why they are made.
Things can be made for egoic reasons but things cannot be made by the ego, at least not very well. In the creative process you cannot simultaneously create and hate what you create. If you try, you will find that it is terribly uncomfortable. You cannot build a house and simultaneously tear it down. If you do manage to get the house done, post a picture of it online because it will surely go viral.
Or to put it this way, the ego becomes very uncomfortable, even fearful when faced with the prospect of letting go to the natural creative flow of life.
Or, let's put it this way: when a Bad Guy throws a pot on the potter’s wheel it is the same creative process that a Good Guy must use to throw a pot. However, regardless of their good or bad intended use of their pots, if either of them fight the clay and potters wheel, and hates what he is making, then it will be the other guy who gets his pot made for however he intends to use it.
The ego is never kind. Be kind to the creative process, otherwise you will make it unkind to you.
Patrick Howe, Artist, Author and Educator